Santa's Private Reserve pours a brown color with amber highlights and quite a bit of white head. It has an inviting aroma with hints of caramel and brown sugar as well as some hop characteristics. It is well carbonated and medium bodied. On the taste this starts out with a candy and caramel malt sweetness that then transitions into a dry pine hop bitterness on the finish. This lays off the holiday spiciness to the point where you only know it's a Christmas beer because Santa is on the label.