As the name implies, I Love It! is a beer you will likely enjoy. It pours a copper, amber color with very little head, a thin film, and is lightly carbonated. It has a sweet caramel malt aroma with a lot of floral hops as well. The taste is very fresh with a lot of floral and citrus hops up front. The hops lend a lot of fruit flavors with grapefruit and tropical fruits as well. There is a enjoyable citrus bitterness in the aftertaste that causes it to finish clean. Overall this is a solid, hoppy IPA from Noble Ale Works.